FPP3 - Copy - Group 3 Final Presentation December 6, 2010...

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British Petroleum By: Patrick Hill, Peter Horn, Johnny Gabos Group 3 Final Presentation December 6, 2010
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Unique Facts The Logo – BP’s logo, the Helios, symbolizes the values held by the company. The symbol, named after the Greek god of sun, represents energy in many different forms. Which is what BP strives for.
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BP owns six different brands. All whose purpose is to “symbolize, embody, or provide tremendous energy”. Each brand holds a specific contribution to BP and their goals as a company. The six main brands are : BP, ARAL, ARCO, Castrol, ampm, and Wild Bean Café. BP – The main global brand. Appears on production platforms, ships, corporate offices, and many of the other main facilities within the company. ARAL – One of the most trusted brands in Germany. Known for it’s high performance gasoline, but also its “sleekly designed retail spaces”. The retail aspect of ARAL is extremely successful in selling foods and snacks to customers. In specific, ARAL is Germany’s third largest fast food retailer in Germany.
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Brands (con’t) ARCO – BP’s main brand on the West Coast. From the Rocky Mountains to the Pacific, ARCO is the leading gasoline marketer. ARCO’s business philosophy is “high volume equals low cost”. This shows that ARCO’s main goals are to save their customer’s money. ARCO is also known for their environmentally friendly gasoline which gives off less pollution than competitors. Castrol – A global lubricant brand that BP acquired in 2002. Castrol uses the sport of speed-racing as a pivotal marketing technique. Castrol claims their brand to be, “about passion, excitement, and performance.” Castrol products are sold in more than 150 countries. ampm – These convenience stores are paired with ARCO stops on the west coast. Today there are more than 900 stores. They offer certain features including 24 different fountain drinks, a large variety of snacks, and a versatile coffee bar. Wild Bean Café – Convinence stored paired with BP connect stations.
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The History of BP - First Oil There was uncertainty with oil in Persia. Only a few investors were willing to explore Persia. Within a year of finding oil in Persia the Anglo-Persian
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The History of BP - Early History Problems with obtaining oil. Industry was very competitive. Winston Churchill- Protecting British Interests World War I Replacing
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Britain combined all gasoline companies- POOL. BP engineers
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FPP3 - Copy - Group 3 Final Presentation December 6, 2010...

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