FPP3 - Group 3 Final Presentation December 6, 2010 British...

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British Petroleum By: Patrick Hill, Peter Horn, Johnny Gabos Group 3 Final Presentation December 6, 2010
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Unique Facts The Logo – BP’s logo, the Helios, symbolizes the values held by the company. The symbol, named after the Greek god of sun, represents energy in many different forms. Which is what BP strives for.
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BP owns six different brands. All whose purpose is to “symbolize, embody, or provide tremendous energy”. Each brand holds a specific contribution to BP and their goals as a company. BP – The main global brand. ARAL – One of the most trusted brands in Germany. Known for it’s high performance gasoline, but also its “sleekly designed retail spaces”. ARCO – BP’s main brand on the West Coast. From the Rocky Mountains to the Pacific, ARCO is the leading gasoline marketer Castrol – A global lubricant brand that BP acquired in 2002. Castrol uses the sport of speed-racing as a pivotal marketing technique. ampm – These convenience stores are paired with ARCO stops on the west coast. Today there are more than 900 stores. Wild Bean Café – Convinence stored paired with BP connect stations. Offers a variety of freshly made foods and coffees.
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The History of BP - First Oil There was uncertainty with oil in Persia. Only a few investors were willing to explore Persia. Within a year of finding oil in Persia the Anglo-Persian
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The History of BP - Early History Problems with obtaining oil. Industry was very competitive. Winston Churchill- Protecting British Interests World War I Replacing
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The History of BP - WWII Era Britain combined all gasoline companies- POOL. BP engineers helped in war effort. BP was supplying the 3 branches of British armed services.
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The History of BP - Post War Iran started questioning British Imperial Power. 1951 Iran nationalized oil kicking out BP. BP had 40% stake in Iran. Changed name to
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The History of BP - Late Century Power was given to Military leaders and they decided to nationalize oil. BP engineers developments. BP and Amoco merged to become BP Amoco. Focusing on
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The History of BP - New Millennium Balance between development and environment. New symbol adopted. BP Alternative Energy. Solar Wind Natural Gas Biofuels
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BP’s purpose Find Oil and Gas Extract Oil and Gas Move Oil and Gas Make Fuels and Products Sell Fuels and Products Generate low-carbon energy
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BP divides its products and services into
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FPP3 - Group 3 Final Presentation December 6, 2010 British...

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