Cisco Case - company, whether it is through supply,...

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Evan Brown Dr. Terri Barr BUS 101 13 January 2011 Cisco Case Study There are many stakeholders involved in the development of Cisco’s $1 billion semirural office in Southern San Jose. There are stakeholders arguing opposite sides of the development. Those in favor of the development include the government and citizens of San Jose, construction unions, Cisco, their stockholders, employees, suppliers, distributors and customers. These groups benefit from the development of Cisco’s industrial park. San Jose is interested in this development because they would receive tax revenue and jobs while adding value to the local neighborhoods. The construction unions are interested in this development because it would give them employment. Cisco and their stockholders are interested in this because they would be able to make more money (ownership theory). Employees, suppliers, distributors and customers see the expansion as a way to make money, while giving them some sense of security with the
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Unformatted text preview: company, whether it is through supply, innovation, prices or wages. All of the above beneficiaries remain in the limits of San Jose but a short distance south, out of San Jose, there becomes more opposition. The citizens and governments of small agricultural towns of Salinas, Watsonville and Hollister oppose the development. These small towns are interested in this development because it will drive up housing prices, clog roads and pressure already limited services with the flood of employees that Cisco would bring to the area. Environmentalists also have an interest in this development because there would promote urban sprawl, air quality would go down because of commuters and the development would use up 400 acres of orchards, oaks and creeks (fine undeveloped agriculture land). One last group that would oppose the development would be Ciscos competitors (Nortel and Lucent). These competitors would be able to get a heads up on Cisco if the development gets denied....
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This document was uploaded on 11/02/2011 for the course BUS 101 at Miami University.

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Cisco Case - company, whether it is through supply,...

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