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Unformatted text preview: Evan Brown Terri Barr BUS 101 31 March 2011 Pinto Case The stakeholders in this case include the owners of Ford and the customers. The owners of ford are worried about how well the car will sell with less trunk space if the gas tank is put into a more safe position (above the rear axil). Ford has to compete with foreign car companies that are producing small, fuel efficient cars with plenty of room to haul things. Ford wants to produce a small, spacious, fuel efficient car while remaining under $2000. To make this idea possible, Ford had to do make some cost and benefit decisions. The cost was that this car would be susceptible to exploding fuel tanks during a crash. Ford was able to make a few modifications during testing in order to pass the regulations set by the National Highway Traffic Safety which at the time was 20 mph. Ford and the rest of the auto industry lobbied against the new standard of 30 mph rear impact safety without fuel spillage. This new standard would decrease the car accident death rate impact safety without fuel spillage....
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This document was uploaded on 11/02/2011 for the course BUS 101 at Miami University.
- Spring '08