mkt291directorsreport

mkt291directorsreport - Summary of financial and market...

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Summary of financial and market performance Provide a graph indicating your cumulative profitability by quarter. Analyze and support. Q5 biggest (Phoebe was a hit), fell off in Q6 (everyone caught up and lots of one time charges) Provide a graph plotting your market effectiveness by quarter and your market performance by quarter, Analyze and support Someone can do after seeing graphs o Financial § Analyze your best products in terms of financial performance, margin and profitability Phoebe best product (best ad in simulation at end of Q5), Joey 800 was the worst (initial ad received very poor rating and product never recovered) Review of business (strategic and tactical planning and adjustments) o Comparison of actions taken against your marketing goals § Describe your initial long term strategy - Mercedes had massive market size in Chicago, start as a high end brand that would move into lower markets with strong branding § Describe strategic adjustments and tactical
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mkt291directorsreport - Summary of financial and market...

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