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Unformatted text preview: Product:-Partnership with major credit card companies to provide application with bar code to scan-Pin Number security-Responsibility for managing accounts is credit card companies-No touch screen, allows management of costs-High-end smart phone that differentiates from competitors with financial capacity Promotion:-$100 million campaign-given large target market, emphasis on television-broad range of Internet and magazine placements (CAN YOU THROW IN AN EXAMPLE OR TWO THAT YOU LIKE?)-co-promotion with credit card companies, $10 off phone when opening an account...
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- Fall '08