Marketing Plan Outli#63B48C

Marketing Plan Outli#63B48C - only if applicable ), f. SWOT...

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Marketing Plan Outline Requirements 1. Executive Summary (summarize in 2-3 paragraphs) a. What is your product extension? b. How does it fit into the current corporation? c. High level financial goals. 2. Situation Analysis including: a. demographics, Joey b. consumer trends and needs, Lauren c. competition, Kallie d. economic trends, Me e. (technological and legal trends
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Unformatted text preview: only if applicable ), f. SWOT analysis 3. Marketing Program including: a. segmentation, b. target markets, c. positioning, d. points of difference, e. Marketing Mix (product, price, place, and promotion) 4. Financials including: a. break-even analysis b. sales forecasting. 5. Implementation, evaluation and control 6. Citations...
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This document was uploaded on 11/02/2011 for the course FIN 461 at Miami University.

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