Unformatted text preview: only if applicable ), f. SWOT analysis 3. Marketing Program including: a. segmentation, b. target markets, c. positioning, d. points of difference, e. Marketing Mix (product, price, place, and promotion) 4. Financials including: a. break-even analysis b. sales forecasting. 5. Implementation, evaluation and control 6. Citations...
View Full Document
- Fall '11
- Marketing, Lauren, Kallie, Plan Outline Requirements