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Unformatted text preview: only if applicable ), f. SWOT analysis 3. Marketing Program including: a. segmentation, b. target markets, c. positioning, d. points of difference, e. Marketing Mix (product, price, place, and promotion) 4. Financials including: a. break-even analysis b. sales forecasting. 5. Implementation, evaluation and control 6. Citations...
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This document was uploaded on 11/02/2011 for the course FIN 461 at Miami University.
- Fall '11