Preservation of Market Share - Week 3 Reflection

Preservation of Market Share - Week 3 Reflection -...

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Preservation of Market Share Market share can depend upon a broad scope or a more specifically defined area. One would expect a company such as Ford Motor Company to define their market share by the percent of the market they hold over their competitors that are similar in scope like GM or Toyota. Though, some companies may want to define their market share in a broader sense of the term by comparing themselves to anyone that sales similar products, yet may specialize in only those products. For example Macy’s may wish to compare their market share of jewelry sales to a store like Kay Jewelers whom specializes in that market. Most companies would find it more beneficial to define their market share based on similar companies, whereas some will compare themselves to a specific market, yet the benefits are far greater by choosing a comparable store. Though the way in which a company may wish to define their market share one thing is certain, there is always some company out their attempting to gain new market share by taking it away from others. The owner of our company continues to state that there is no such thing as virgin territory anymore so we must earn our
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This note was uploaded on 11/01/2011 for the course MBA 575 taught by Professor Dr.tvorik during the Spring '11 term at St. Leo.

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Preservation of Market Share - Week 3 Reflection -...

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