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Unformatted text preview: Chapter 1 • What is communication?- It is a process that allows us to share and create meaning through human symbolic interaction.- It is used to denote the delivery systems for mediated and mass communication.- Communication plays an important role in career success • Ethical behavior- Ethical standards → ideas about what is right and wrong – unethical behavior often carries a penalty- Ethics refer to an individual’s system of moral principles- Ethical communicators speak responsibly and give credit to any sources that contribute to the message being conveyed- An ethical communicator doesn’t plagiarize and doesn’t lie, but technology may tempt us to use someone else’s work (plagiarism).- Aristotle, a Greek rhetorician, suggested that communication was most powerful when the speaker’s character was engaged in presenting the truth.- Ethical behavior pervades all aspects of life. • The role of culture- A great deal of knowledge, flexibility, and sensitivity are necessary if people of diverse cultural backgrounds are to communicate successfully and live well together.- It is a necessity to interact successfully with people of all racial, ethnic, cultural, and religious heritages.- Language structure itself influences and is influenced by culture.- Nonverbal communication behaviors, such as physical stance, eye contact, and style of speaking are also largely determined by cultural background.- It is important to learn about the backgrounds of the people to consider how our own customs might seem unusual to a person of a different heritage. These attitudes will facilitate communication and will also enrich our lives. • Communication and our technological society- Advancements in technology often make it possible for us to experience historic events not only moments after they occur, but sometimes even while they are occurring.- Technology allows us to make connection with each other and with the world.- Technology also reduces social skills, harms society, and generally eliminates with face- to-face communication. • Principles of communication- 4 fundamental principles: 1. Communication is a process- It is considered a process because it involves a series of action that has no beginning or end and is constantly changing....
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- Summer '11
- delivery systems