Unformatted text preview: The challenge is to make the subject matter concrete so that the audience can easily understand it. The speaker is responsible for narrowing and focusing the subject so that the audience understands the intended meaning. Gaining and maintaining the attention of the audience is extremely important in presenting information. Audience members must believe they will benefit from receiving the information, believe it is relevant to their lives, and find it interesting enough to want to listen....
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- Summer '11
- Psychology, Focusing, subject matter concrete