Chapter 12 - value by continuing to perform the behavior...

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Chapter 12 1. Appropriate topics and goals 2. Facts, value, policy. 3. Pathos, logos, ethos. 4. Arguments. 5. Evidence 6. Reasoning 7. Competence, character, charisma The goal: 1. Adoption: action subgoal asking listeners to demonstrate their acceptance of an attitude, belief, or value by performing the behavior suggested by the speaker. 2. Discontinuance: action subgoal that asks listeners to demonstrate their alteration of an attitude by stopping certain behavior. You want your audience to stop doing something negative. 3. Deterrence: action that asks listeners to demonstrate their acceptance of an attitude, belief, or value by avoiding certain behaviors. If you don’t use illegal drugs, don’t start now. You are trying to prevent its occurrence rather than end its occurrence. 4. Continuance: that asks listeners to demonstrate their acceptance of an attitude, belief, or
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Unformatted text preview: value by continuing to perform the behavior suggested by the speaker. Ex: if you eat breakfast, dont stop. You are trying to keep an existing behavior rather than begin a new behavior. Question of fact asks what is true and what is false. It may be built on predictions of future events that will eventually become matters of fact. It can be based on complicated answers to questions of fact for answers that are unclear. Question of value asks whether something is good or bad, desirable or undesirable. More judgmental response than a fact. Effective persuasive speakers will have evidence to support their position and will be able to justify their opinions. Question of policy goes beyond seeking jedgemental response to seeking courses of action. It asks whether something should or should not be done....
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