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Unformatted text preview: Schultz imported the Starbucks from Italian to America; then he exported the Starbucks to China with the same coffees and the same services just like it in U.S.A. However, the key of the successful exporting of the Starbucks is that coffee in China is not popular before Starbucks was exported. In contrast, the teas which provide in Starbucks are lack of interested in China because China is a Tea Country. So, selling in global markets is not necessarily easy. Through this chapter, I have learned that global trade is more complex than I thought. We have to be clear about the dynamic demands and the overseas demands first. If I have chance to have my own business overseas, I will have advantage than others who dont know this theory....
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This document was uploaded on 11/02/2011 for the course BUSINESS BA 101 at Montgomery.
- Winter '10