chapter 13 - everything they can to satisfy customers –...

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Hanifa Ayunisa January 11, 2011 Chapter 13 According to chapter 13, I have learned that marketing has changed over time. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives. Marketers also really depend on what needs to be done to fill customers’ needs. However, consumers’ wants and needs continually change, and that is why marketing has changed over time. The evaluation of marketing in the United States involved four areas: production, selling, marketing concept, and customer relationship. Right now, we are in the customer relationship area. The idea of this area is to enhance customers and doing
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Unformatted text preview: everything they can to satisfy customers – or even exceed customers’ expectations- with goods and services over time. I consider myself as a lucky one for living in this area because I feel like I am the queen; I can get everything only in one place. Right now, marketers also use internet to advertise their products. After customers buy something, a cashier person always asks for our email address. And by using consumer databases, companies can develop products and services that closely match the needs of consumers, and he or she is going to send the customers catalog about the newest products. As a consumer, I can get a lot of benefits by this newest marketing system, and I like it....
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This document was uploaded on 11/02/2011 for the course BUSINESS BA 101 at Montgomery.

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