Unformatted text preview: Right now, I know that a successful marketer begins to think like a consumer and evaluate the total product offer. Marketers also use a mix of pricing, advertising, and packaging to make their products seem unique and attractive; so a lot of people are willing to buy. However, to put the price is also going to be a difficult task to do because buyers do not really want to buy something for a really expansive price, and sellers want to sell their products high to make some profit. Therefore pricing objectives include achieving a target profit, building traffic, increasing market share, creating an image, and meeting social goals....
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This document was uploaded on 11/02/2011 for the course BUSINESS BA 101 at Montgomery.
- Winter '10