This preview shows page 1. Sign up to view the full content.
Unformatted text preview: intermediate add it by doing whatever is necessary to transfer ownership from one party to another, including providing credit. Fifth is information utility; intermediaries add it by opening two-way flows of information between marketing participants. And the last important utility is service utility. Intermediaries add it by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time. All in all, by learning these six utilities, I have learned that a producer is really depending on these six utilities to get profit more by selling more products. And without them, I pretty much sure that a company cannot be that successful selling her or his product....
View Full Document
This document was uploaded on 11/02/2011 for the course BUSINESS BA 101 at Montgomery.
- Winter '10