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Unformatted text preview: there are still some advantages and disadvantages by using one of them to advertise. Newspapers is good coverage of local markets; ads can be placed quickly; high consumer acceptance; ads can be clipped and saved. However, ads compete with other features in paper; poor color; ads get thrown away with paper; so, it is kind of short life span. And another way to promote the product is by using television. Television uses sight, sound, and motion; reaches all audiences; high attention with no competition from other material, but that company needs to have a lot of money to pay for this advertisement because it is high cost, and it also takes time to prepare ads. All in all, promoting a new product is such a hard work, and a great marketer is going to find the best way to promote his or her products; so, customers are willing to pay her or his product....
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This document was uploaded on 11/02/2011 for the course BUSINESS BA 101 at Montgomery.
- Winter '10