MG.103.MARKETING_MIX.DIAGRAMS

MG.103.MARKETING_MIX.DIAGRAMS - M.HANNAN. MARKETING MIX...

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M.HANNAN. MARKETING MIX MG.103, SP 2010 MARKETING MIX (LINEAR) S = T(P+P+P+P+P) STRATEGY cost leadership differentiation focus combination STRATEGY cost leadership differentiation focus combination PRODUCT/ SERVICE (what?) PRODUCT/ SERVICE (what?) POSITION (who?) POSITION (who?) PLACE (where?) PLACE (where?) PROMOTION (how?) PROMOTION (how?) PRICE (why?) PRICE (why?) technology benefit launch obsolete impact complexity technology benefit launch obsolete impact complexity potential willingness need solution time potential willingness need solution time direct access indirect-supply chain multi-channel (parallel) direct access indirect-supply chain multi-channel (parallel) PUSH/PULL: comparison benefit product family corporate PUSH/PULL: comparison benefit product family corporate skimming penetration comparable skimming penetration comparable STRATEGY TOOLS PORTERS SWOT BCG PEST STRATEGY TOOLS PORTERS SWOT BCG PEST PORTERS supplier power new entrants buyer power rivals substitutes PORTERS
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MG.103.MARKETING_MIX.DIAGRAMS - M.HANNAN. MARKETING MIX...

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