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Unformatted text preview: markets. In this case, a simple SQL of the best selling products, and a follow-up SQL of the specific products best markets will lead to plenty of ideas of where to sell products and which ones to sell. With specific markets and products targeted, the next step would to evaluate employee performance and look for possible restructuring of the sales team to target demographics, areas, etc. Increasing supplier power will be essential to increasing revenue, so arming sales staff with discounts, customer loyalty packages, and more would help increase both customer retention and order size. By focusing on identifying problems, brainstorming solutions, and implementing changes to increase revenue, Northwinds will find a way to increase revenue and reduce its fluctuations in sales....
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This document was uploaded on 11/02/2011 for the course MIS 235 at Miami University.
- Spring '08