mis235recommendations - necessarily in revenue Increase...

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Recommendations: Create specific departments to sell to different continents Focus on increasing South American customers, and greater order sizes for customers in countries such as France (this may be too specific, at worst it’s a great example to use) Reward employees/departments that see the most growth in sales (as percentage not
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Unformatted text preview: necessarily in revenue) Increase customer loyalty (aka increase supplier power) via a customer rewards program Maintain marketing focus on quality & value to emphasize products are not commodities...
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This document was uploaded on 11/02/2011 for the course MIS 235 at Miami University.

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