Unformatted text preview: our beliefs conflicts with another previously held belief? When there is a discrepancy between beliefs or behaviors, something must change in order to eliminate or reduce the dissonance. Festinger is also known for his social comparison theory , which describes the process through which people come to know themselves by evaluating their own attitudes, abilities and beliefs in comparison with others. Leon Festinger published his original paper on the theory of social comparison in 1954 in the journal Human Relations. According to this theory, humans possess a drive for self-evaluation. People want to evaluate their opinions and obtain some idea of how skilled they are...
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- Fall '08
- Cognitive Dissonance, Leon Festinger, Social comparison theory, Festinger