9. Einhorn, How Acer Is Burning Its PC Rivals, 2009 (Price Strategy)

9. Einhorn, How Acer Is Burning Its PC Rivals, 2009 (Price Strategy)

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How Acer Is Burning Its PC Rivals Under CEO Gianfranco Lanci, the Taiwan company is using cutthroat pricing to gain on Dell and Hewlett-Packard By Bruce Einhorn April 7, 2009 In the personal computer business everybody knows Michael Dell, who changed the industry when he started selling computers out of his college dorm. Mark Hurd has won accolades for reviving Hewlett-Packard ( HPQ ). But the most influential force in PCs these days may well be Gianfranco Lanci, the little-known Italian chief executive of Taiwan's Acer. Under his watch, the long-time also-ran has been gobbling up market share and gaining ground on its American rivals. If Lanci can keep the current momentum, Acer could pass second-place Dell ( DELL ) in number of computers shipped this year—and close in on HP. Acer "has a strong chance of overtaking HP," wrote analyst Gokul Hariharan of JPMorgan Chase ( JPM ) in a report earlier this month. Lanci's strategy? He has used Acer's barebones cost structure to get extremely aggressive on
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9. Einhorn, How Acer Is Burning Its PC Rivals, 2009 (Price Strategy)

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