3336 Quiz 3 - Marketing Quiz # 3 1.In Suzanne Barlyn, They...

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Marketing Quiz # 3 1.In Suzanne Barlyn, “They Came”, the focus was on: a. new product 2. An example given in class of a creative idea is: a.Charles Schwab 3. Which price discount is being challenged today at the retail level? d.promotional discounts 4.An example given in class of a product in the mature stage of the product life cycle is: c.Crayola 5.Which is not an example of geographic pricing? d. all of the above (zone pricing, basing point pricing, fob shipping point) 6.An example of a blanket brand is: d.All of the above (IBM, 365 Whole Food, Dell) 7. As discussed in class, which professional service had 21 pages of single space names in the Houston yellow pages in 1970? c.Attorneys 8.”Store Brands Lift Grocers” by Andrew Martin focuses on what supermarket? d.Krogers 9.An example given in class of cost-based pricing is: d.all of the above (bank fees for bounced checked, markup for a retail store, title fees for home mortgages) 10. An example of incremental pricing given in class was: a.New York hotel in summer 11.Layering is most appropriate in what stage of the product life cycle? c. Maturity 12.”Billable Hours” by Jonathan Glater is a form of what type of pricing? d. cost pricing 13. A product in the decline stage of the product life cycle is: d.Yellow pages 14.What is not a favorable condition for incremental pricing? b.heavy variable cost 15.In “Airlines Slash Fares”, which pricing concept was most appropriate? b.incremental pricing
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3336 Quiz 3 - Marketing Quiz # 3 1.In Suzanne Barlyn, They...

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