Mark 3336 Quiz #3 Study Guide

Mark 3336 Quiz #3 Study Guide - 1.In Suzanne Barlyn, They...

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1.In Suzanne Barlyn, “ They Came ”, the focus was on: a. new product (which product?) 2. An example given in class of a creative idea is: a. Charles Schwab 3. Which price discount challenged today at the retail level ? d. promotional discounts 4.An example given in class of a product in the mature stage of the product life cycle is: c. Crayola 5.Which is not an example of geographic pricing ? (What is Geographic pricing?) d. all of the above ( zone pricing, basing point pricing, fob shipping point ) 6.An example of a blanket brand is: (What is a blanket brand?) d.All of the above ( IBM, 365 Whole Food, Dell ) 7. As discussed in class, which professional service had 21 pages of single space names in the Houston yellow pages in 1970? c. Attorneys 8.” Store Brands Lift Grocers ” by Andrew Martin focuses on what supermarket? d. Krogers 9.An example of cost-based pricing is: (What exactly is cost based pricing?) d.all of the above ( bank fees for bounced checked, markup for a retail store, title fees for home mortgages ) 10. An example of incremental pricing given in class was: (What exactly is incremental pricing?) a. New York hotel in summer 11. Layering is most appropriate in what stage of the product life cycle? (What is layering?) c. Maturity 12.” Billable Hours ” by Jonathan Glater is a form of what type of pricing? d. cost pricing 13. A product in the decline stage of the product life cycle is: (List all stages) d. Yellow pages 14.What is not favorable for incremental pricing ?
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b. heavy variable cost 15.In “ Airlines Slash Fares ”, which pricing concept was most appropriate? b.
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This note was uploaded on 11/02/2011 for the course MATH 17379 taught by Professor Beatrice during the Fall '11 term at University of Houston.

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Mark 3336 Quiz #3 Study Guide - 1.In Suzanne Barlyn, They...

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