STRATEGI BISNIS PT FAST FOOD INDONESIA_WM80_FINAL.pdf - LAPORAN AKHIR STRATEGI BISNIS PT FAST FOOD INDONESIA TBK 2020-2023 Anggota Kelompok Arvi Nugraha

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LAPORAN AKHIR STRATEGI BISNIS PT FAST FOOD INDONESIA TBK 2020-2023 Anggota Kelompok: Arvi Nugraha 2018023541 Dewi Annisa Yakin 2018023547 Fransiskus Allan Gunawan 2018023551 Nagata Wiguna 2018023562 Raihan Alisha Nabila 2018023565 MAGISTER MANAJEMEN WIJAWIYATA MANAJEMEN 80 SEKOLAH TINGGI MANAJEMEN PPM JAKARTA 2019
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i DAFTAR ISIHalaman Judul Daftar Isi.....................................................................................................................................i Daftar Gambar...........................................................................................................................iv Daftar Tabel...............................................................................................................................v Abstrak......................................................................................................................................vi Abstract....................................................................................................................................vii 1BAB I ............................................................................................................................11.1Latar Belakang ........................................................................................................11.2Rumusan Masalah ...................................................................................................21.3Tujuan Penelitian ....................................................................................................31.4Manfaat Penelitian ..................................................................................................31.5Keterbatasan Penelitian ...........................................................................................32BAB II ..........................................................................................................................42.1Dasar Management Strategi ....................................................................................42.2Langkah-Langkah Analisis Strategi .........................................................................72.3Jenis-jenis Alternatif Strategi ..................................................................................72.4Model Managemen Strategis Komperhensif ..........................................................102.5Analisis Visi dan Misi ...........................................................................................122.6Analisis Lingkungan Internal ................................................................................122.7Analisis Kekuatan External ...................................................................................142.8Matrix Internal Factor Evaluation (IFE) ................................................................162.9Matrix External Factor Evaluation (EFE) ..............................................................172.10Matrix Competitive Profile Matrix (CPM) .........................................................182.11Analisis Matrix SWOT atau TOWS ...................................................................182.12Matrix Internal External (IE) .............................................................................202.13Quantitative Strategies Planning Matrix (QSPM) ...............................................21
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ii 2.14Porter Five’s Forces Model................................................................................222.15Balance Scorecard (BSC) ..................................................................................223BAB III .......................................................................................................................243.1Jenis Penelitian .....................................................................................................243.2Kerangka Analisis .................................................................................................243.3Penjelasan Kerangka Analsis.................................................................................254BAB IV .......................................................................................................................314.1Sejarah KFC International .....................................................................................314.2Sejarah KFC Indonesia .........................................................................................324.3Perkembangan KFC di Indonesia ..........................................................................334.4Visi, Misi dan Objektif Perusahaan .......................................................................354.5Bidang Usaha ........................................................................................................365BAB V ........................................................................................................................415.1Ruang Lingkup Analisa Eksternal .........................................................................415.2Analisa PESTL .....................................................................................................425.2.1Peluang Berdasarkan Aspek Ekonomi ............................................................425.2.2Peluang Berdasarkan Aspek Lingkungan .......................................................435.2.3Peluang Berdasarkan Aspek Teknologi ..........................................................435.2.4Peluang Berdasarkan Aspek Politik ................................................................435.2.5Peluang Berdasarkan Aspek Sosial .................................................................445.2.6Ancaman Berdasarkan Aspek Lingkungan .....................................................445.2.7Ancaman Berdasarkan Aspek Sosial ..............................................................455.2.8Ancaman Berdasarkan Aspek Ekonomi..........................................................455.3Analisa Porter’s Five-Forces .................................................................................455.3.1Peluang Berdasarkan Aspek Substitusi ...........................................................465.3.2Ancaman Berdasarkan Aspek Substitusi ........................................................475.3.3Ancaman Berdasarkan Aspek Kompetitor ......................................................47
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iii 5.3.4Ancaman Berdasarkan Aspek Pelanggan ........................................................485.3.5Ancaman Berdasarkan Aspek Pemasok ..........................................................485.3.6Ancaman Berdasarkan Aspek Pendatang Baru ...............................................486BAB VI .......................................................................................................................546.1Competitive Profile Matrix....................................................................................546.2Analisis Fungsional ...............................................................................................596.2.1Fungsi Pemasaran ..........................................................................................596.2.2Fungsi Operasi ...............................................................................................616.2.3Fungsi Sumber Daya Manusia ........................................................................626.2.4Fungsi Keuangan ...........................................................................................646.2.5Manajemen Informasi Sistem .........................................................................656.3VRIO Analysis......................................................................................................666.4Internal Factor Evaluation .....................................................................................697BAB VII......................................................................................................................727.1Penetapan Sasaran .................................................................................................727.2Internal & External (IE) Matrix .............................................................................727.3Threat, Opportunity, Weakness, Strength (TOWS) Matrix ....................................737.3.1Strategi SO: Menggunakan kekuatan sekaligus memanfaatkan peluang ..........737.3.2Strategi WO: Memanfaatkan peluang untuk mengatasi kelemahan .................747.3.3Strategi ST: Menggunakan kekuatan untuk mengatasi ancaman .....................747.3.4Strategi WT: Menutupi kelemahan sekaligus mengatasi ancaman ..................747.4Quantitative Strategic Planning Matrix (QSPM) ....................................................748BAB VIII ....................................................................................................................778.1Peta Strategi dan Inisiatif Strategi .........................................................................779BAB IX .......................................................................................................................819.1Arvi Nugraha ........................................................................................................819.2Dewi Annisa Yakin ...............................................................................................82
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iv 9.3Fransiskus Allan Gunawan ....................................................................................839.4Nagata Wiguna .....................................................................................................859.5Raihan Alisha Nabila ............................................................................................86Daftar Pustaka...........................................................................................................................87
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v DAFTAR GAMBARGambar 2.1, Diagram Managemen Strategis Komperhensif .................................................11Gambar 2.2, Porter Five’s Force (Porter, Five Competitive Forces that Shapes Strategy 2008)...........................................................................................................................................22Gambar 3.1, Metodologi Penelitian untuk PT Fast Food Indonesia ......................................24
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