daniels_ib11_ch02 - PARTTWO...

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PART TWO COMPARATIVE ENVIRONMENTAL FRAMEWORKS International Business Chapter Two The Cultural Environments  Facing Business
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2-2 Chapter Objectives To understand the major causes of cultural  differences and change To grasp behavioral factors influencing  countries’ business practices To become familiar with cultural guidelines  for companies that operate internationally To learn to discuss the problems and  methods of learning about cultural  environments
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2-3 Culture Defined Culture:    the specific learned norms of a  society  that reflect attitudes, values, and  beliefs Major problems of cultural collision are likely to  occur if:  -a firm implements practices that do not     reflect local customs and values and/or  -employees are unable to accept or adjust    to foreign customs .
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2-4 Fig. 2.1:  Cultural Influences on International Business
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2-5 Cultural Dynamics Cultures  consist of  societies , i.e., relatively  homogeneous groups of people, who share  attitudes, values, beliefs, and customs.   Cultures are dynamic; they evolve over time.  Cultural value systems are set early in life,  but may change because of: -choice or imposition -contact with other cultures.
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2-6 The Nation as a Point of Reference The basic similarity amongst people within  countries is both a cause and an effect of  national boundaries. National identity is perpetuated through 
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daniels_ib11_ch02 - PARTTWO...

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