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TermProject-ids521-Fa2011 (1)

TermProject-ids521-Fa2011 (1) - IDS 521 Advanced Database...

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IDS 521 – Advanced Database Management Spring 2011 Term Project Web-Enabled Database Application Assigned Date: August 27, 2011 Deliverables Due Dates: see pages 5-6 Note: If you have in mind a web-enabled database application project, I encourage you to propose your own project and work on it instead of working on the default project, which is described at length in this document. For this term project, students will form groups of up to four students per group. Each student may opt to do the project alone. Groups must be formed by the end of the second week. With a majority vote, a free rider can be dismissed from a group by the fourth week. The dismissed student can in turn join another group, if this is acceptable to that other group, or do the project alone. In the project report, each group member should specify the percentage of contribution he or she made to this project. Introduction The advances in digital technology and the Internet open an opportunity for those in the music, films, TV Shows, books, journal articles, and several other industries to offer their digital products online for download. In this paradigm, their product offerings are produced digitally, duplicated infinitely almost at no cost, and then distributed as well as transacted rapidly via the Internet. On the supply side, the use of the Internet and digital technology allows a significant reduction in the marginal costs of production and distribution of digital products. On the demand side, offering digital products online allows customers to instantly get just the products they want, at their convenience, and on demand. The demand for digital products for download is huge and increasing from year to year. For examples, in the music industry, the digital music revenue worldwide in 2003 was only US$ 20 million. In 2010, it grew to US$ 4.6 billion, accounting for 29% of total revenues. In the software industry, in July 2011, Apple, Inc. announced that over 15 billion apps have been downloaded from its App Store™ by the more than 200 million users worldwide. In the book publishing industry, the introductions of Amazon’s Kindle e-book reader in October 2007 and Apple’s iPad tablet computer in January 2010 generated a hope that book readers would buy and read digital versions of books; and in fact they did. According to a report from the Association of American Publishers, the e-book sales figures increased significantly on an annual basis, up +164.4% for 2010 vs. 2009 ($441.3 million vs. $166.9 million). The e-book sales represented 8.32% of the trade book market in 2010 vs. 3.20% the previous year. What revenue model should be used to sell digital products online? In general, there are three common revenue models: pure bundling (subscription), pure unbundling (pay-for-what-you- download), and mix bundling. In pure bundling, consumers are required to purchase either the entire bundle or nothing at all (i.e., subscription approach). In pure unbundling, consumers are not offered any bundles; however, they can buy individual components and put together their own self-selection bundle (pay-for-what-you-download). The price of the self-selection bundle is
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