InnovationToolboxWorkout4

InnovationToolboxWorkout4 - GlobalInnovation Management...

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  Global Innovation Management Global Innovation  Management Toolbox Workout #4
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  Global Innovation Management GOAL Design a video game console using  morphological boxes METHOD Write its business model and estimate  the value from commercializing  your innovation
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  Global Innovation Management Quick revision session: Mismatch between capabilities and markets In the Mad Catz case (chapter 4) we saw that  consumer value  (what consumers are willing to pay  us) and  production cost  are often only loosely  correlated Therefore  intelligent   design  requires that we give  more weight to expenditures in some of the product  components than others
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  Global Innovation Management Your product: feature choices The table below shows the features (in rows) and components (in  columns) of your potential video games console Each feature adds some market  value   and  some production  cost Components
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InnovationToolboxWorkout4 - GlobalInnovation Management...

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