Sample Answer #1

Sample Answer #1 - Student name: Tyng Kam Student ID:...

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Student name: Tyng Kam Student ID: 672382608 Fall 2009 IDS594/MGMT582 Mid Term Examination Page 1/7 Sample Answer #1 Answers on the Yamaha Piano Case study: (1.a) Instead of posting as a threat to its business, Yamaha could turns the decreasing consumer demands on traditional pianos and acoustic instruments to new market opportunities. As the global market leader in traditional piano and digital piano and keyboards, Yamaha has the advantages to capture first mover advantage by collaborating digital signal processing into traditional piano. Yamaha is known for its quality, design leadership and performance; product testing has assured the market recognition to its product‟s quality. Therefore, it will be a great opportunity to bring innovation that challenges the traditional concept of what a piano can do. The habits and knowledge of a piano user is developed over a long period of time through extensive learning and training, hence it will not changed easily. Therefore, it is important to consider keeping the characteristics and features of a traditional piano when integrate the innovative information technology features into the product. Key innovation would be the abilities to sustain the acoustic feature of a traditional piano that are highly desired, and at the same time, provide new benefits through digital interface. The digital interface would be the key differentiator that would create new competitive advantage to Yamaha. These new features would be especially attractive to key customer groups as discuss below. Firstly, the highly adaptive users among professional musicians would be the primary target audience. This is because the new user interface features with the introduction of digital signal processing is going to allow the professional users to make the piano works harder and more efficiently. A simple connection to a computer will make the process of learning, composing and recording a lot more convenient; musicians can practice and listen to their own performances immediately and repeatedly; most interestingly, the digital feature would easily allow the piano to go silent when it is necessary, and this feature would allow practices to be done in a concert hall environment with the tone and ambiance of a concert grand on stage by plugging in a headphone. That means, musician can play in complete privacy at anytime. Secondly, the same features would be attractive to home users, especially family with young music students. In region of the world where family do not have big houses, like Japan; a silent piano would be highly desired. This is because the young musician can learn to play the piano as long as he or she wants without disturbing other members at home just by plugging in the headphone. This feature can only be made possible with a piano that comes with digital sounds option. At the same time, a connection to a computer would also make learning process a lot more interesting, for example, download music or music pieces from the internet, recording
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This note was uploaded on 11/01/2011 for the course IDS 594 taught by Professor Staff during the Fall '08 term at Ill. Chicago.

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Sample Answer #1 - Student name: Tyng Kam Student ID:...

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