IDS 594 F2011 Entrance

IDS 594 F2011 Entrance - Global Innovation Management...

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Unformatted text preview: Global Innovation Management Global Innovation Management Entrance Strategies Global Innovation Management The Three Phases of a New e-Marketing Model Opportunity Register I n v e n t i o n s I d e a s Commercial Opportunities Innovation Core Competences: Assessment & Investment Market Entrance & Competitive Strategy Adaptive Execution Global Innovation Management Choosing Your Competitive Terrain Each new business model will demand shifts in your firms capabilities to allow you to compete in new markets with unfamiliar competitors You will need to decide how best to: Choose your competitive terrain To enter your chosen market(s) And to marshal your assets, investments and competencies Global Innovation Management Trajectory of your Markets and Capabilities Vision Where you think your firm, product and market will be at some point in the future Is how you summarize your view of the competitive trajectory you will take Global Innovation Management Trajectories What is actually happening to Markets and Capabilities Market trajectories are defined by whether Firms competing in that market Find competences obsolete Or Assets obsolete (capabilities = assets + competences) Global Innovation Management Some Types of Change are More Common Global Innovation Management Action Steps prior to Market Entry STEP 1: Decide on the appropriate business segments for the ranking (products, services, cus-tomers, geographies, or other types of business). Develop your equiv-alent of Table 1. Review the basic recommendations for each cell in the map, paying particular attention to how the business categories have shifted in the past. STEP 2: Revisit the opportunity register and categorize opportunities according to whether their potential is in building new arenas or in model-transforming arenas. STEP 3: For the most appealing arena-building opportunities, assess their upside potential, risk, and adoption characteristics STEP 4: Determine the revenue, profit and growth potential of future arena-building opportunities associated with the innovations in your opportunity register. STEP 5: Carry out projection of the ranking into the future. Determine which opportunities and existing businesses are worth further serious consideration and which should be restructured or sold. STEP 6 : Determine where your capital, people, and capabilities will be obtained for any new business segment investments....
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IDS 594 F2011 Entrance - Global Innovation Management...

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