Class 1 594 Project Description

Class 1 594 Project Description - Global Innovation...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Global Innovation Management Global Innovation Management Final Project Communication Framing and Venture Capital Challenges Global Innovation Management Semester Project Describe An innovative business opportunity A potential customer set This can sometimes the most difficult challenge; it is determined before determining the product A product or service that can be sold by the firm The associated business model Track the value flows in the business model Give me your best /elevator pitch in 1 minute or less This is the Communication challenge Answer where do I (the investor) make my money!? Define a business model: That produces revenue by satisfying customer demand i.e., that meets the Framing challenge That can be argued to have high expected ROI (where expected revenues significantly exceed expected costs) i.e., that meets the Venture Capital challenge Global Innovation Management Activity #1: Select a Product or Service The project will comprise the following: Work in groups of three to four 45 Minutes to prepare answers and presentation for Questions #1 to #9 15 Minutes for presentation and Q&A (by class and myself) for each group (~5-7) Possible second round (time permitting) Select a Product or Service that you are interested in marketing via Internet business models This is mainly about determining your Core Capabilities...
View Full Document

Page1 / 11

Class 1 594 Project Description - Global Innovation...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online