Class 2 594 - GlobalInnovation Management Understanding...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
  Global Innovation Management Global Innovation  Management Understanding  Innovation
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
  Global Innovation Management Research provides inventions Development provides marketable products Separate institutions are primarily responsible for  each Academic for ‘Basic Research’ Corporate for Development Today’s environment favors: Flat organizations Fast development cycles Greater integration of R with D 
Background image of page 2
  Global Innovation Management Science and Technology
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
  Global Innovation Management Technology and Market Research is often concerned with  development of fundamental technologies From which products are derived to satisfy  market demand Market channels, in turn, depend on  technology In particular, Internet technologies have  completely reengineered many traditional  marketing channels
Background image of page 4
  Global Innovation Management The Elements of Innovation
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
  Global Innovation Management Understanding Innovation Innovation occurs on; Technology Market channels and packaging of technology Architectural rearrangement of existing components Integration of new component technologies Theories and frameworks precede and motivate  commercialization of technology Business models and figures of merit precede  innovation
Background image of page 6
  Global Innovation Management Innovation = Change Change management is an essential part of  innovation management Change destroys old competitive advantages,  And introduces new ones Success requires: Ability to collect and use information about the  competitive environment The nature of information that can be scanned  from the environment
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
  Global Innovation Management What the Consumer Sees Overall desirability of features is measured by a  figure of merit A quantity used to characterize the performance of an  item relative to other products  often used as a marketing tool to convince consumers  to choose a particular brand Unfortunately,  each feature carries with it both  desirable and undesirable characteristics
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 27

Class 2 594 - GlobalInnovation Management Understanding...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online