3-594f11 - GlobalInnovation Management Assessingthe...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
  Global Innovation Management Global Innovation  Management Assessing the  Potential of an  Innovation
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
  Global Innovation Management The Mystery of Demand The Innovator’s greatest challenge is in forecasting  and managing consumer demand Consumers ‘irrationality’ can undermine the best  thought out products From a management standpoint Innovations are bundles of features Only some that we control (through design) Others that are complementary assets, or artifacts of the  strategic environment Demand potential is affected by features that we  don’t control, as well as ones we do control
Background image of page 2
  Global Innovation Management Internal and External Sources of Innovation
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
  Global Innovation Management Tools to Explore Demand Quizzing : cursory  feature mapping  for market- differentiation Visualization:  to explore architecture of component  assembly Mind mapping:  clusters and prioritizes the features  that influence potential customers Consumption chain analysis : identification of the  potential  marketing channel   activity  and  target  customers Detailed feature map  for each  activity  to identify  what should be managed
Background image of page 4
  Global Innovation Management Visualization
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/02/2011 for the course IDS 594 taught by Professor Staff during the Fall '08 term at Ill. Chicago.

Page1 / 21

3-594f11 - GlobalInnovation Management Assessingthe...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online