7-594f11 - GlobalInnovation Management Chapter7: Protecting...

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  Global Innovation Management Global Innovation  Management Chapter 7: Protecting  Innovations
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  Global Innovation Management Laws Our laws reflect society’s standards, values and  expectations They establish ‘the rules of the game’ in our personal  interactions and business dealings assuring us that we are being treated fairly (and that  we treat others fairly in return) Laws establish our responsibilities and our rights to  help us avoid or resolve problems before they  become unmanageable
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  Global Innovation Management Laws on Ideas Specific sections of the law govern our rights and responsibilities  regarding new ideas Our society’s ‘values’ regarding ideas are currently in flux churned by ever-evolving technologies for storing,  communicating, searching, associating and advertising  information, ideas, and innovations Our ‘rules of the game’ are evolving along with our values,  which leads to a higher level of uncertainty and  change in intellectual property statutes than nearly any other  area of the law Still, there are basic strategies and facts that the innovator needs  to know to protect their ideas
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  Global Innovation Management Intellectual Property Law Helps manage the risk that someone else will beat  you to the implementation of your idea,  Or that someone with more resources will crowd you  out of your potential markets before you have a  chance to implement your plans This is where your knowledge of intellectual property  law  and the strategies for correctly using it can make the  difference between 
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  Global Innovation Management Four Types Four types of intellectual property protection  patents,  copyrights,  trade secrets and  Trademarks All provide specific rights  to use (rights of publicity) and  to exclude from use (privacy or exclusion)  These rights come with obligations, some of which  can be expensive
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  Global Innovation Management Rights of publicity and Rights of exclusion At the core of IP rights and enforcement of those rights is the  idea of excludability the ability to exclude others from use of the property  generally through ‘tollboths’  which artificially congest access to the property  but also saddle the industry with input and coordination costs Advances in technology over the past several decades have  steadily eroded the ability to create and operate such ‘tollbooths,’  in many cases (e.g., the music industry) completely subverting  the ability of companies and the industry to enforce intellectual  property protection
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This note was uploaded on 11/02/2011 for the course IDS 594 taught by Professor Staff during the Fall '08 term at Ill. Chicago.

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7-594f11 - GlobalInnovation Management Chapter7: Protecting...

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