MKTG572_SP09 - MKTG 572 Syllabus, IMX0808 Spring 2009 MKTG...

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MKTG 572 Syllabus, IMX0808 – Spring 2009 © 2008-9 Jelena Spanjol, Ph.D. Page 1 of 11 MKTG 572 G LOBAL M ARKETING S PRING 2009 IMX0808 Professor Dr. Jelena Spanjol Office 2214 University Hall Phone (312) 355-4953 Email [email protected] Office Hours Thursdays: 12:00 -12:30 pm (or by appointment) COURSE WEBSITE http://blackboard.uic.edu Class Days and Times: Tuesday and Thursday, 1:00-3:50 pm Class Location: Taft Hall 120 WHAT IS IN THIS SYLLABUS? Course Overview p. 2 Course Materials p. 2 Course Objectives p. 3 How to Prepare Case Discussions p. 3 How to Format and Prepare Written Assignments p. 4 Overview of Country Manager Simulation p. 5 Grading p. 6 Scholastic Dishonesty p. 8 Special Accommodations p. 9 Other General Information p. 9 Tentative Course Schedule p. 10 Appendix – Peer Evaluation Form p. 11 PLEASE NOTE: This course syllabus provides a plan for our progress through the semester. However, deviations may become necessary. It is your responsibility to stay apprised of changes in assignments, due dates, material to be covered, etc. I will make every effort to give you ample notice if changes should occur, and appreciate your proactive stance.
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MKTG 572 Syllabus, IMX0808 – Spring 2009 © 2008-9 Jelena Spanjol, Ph.D. Page 2 of 11 1. COURSE OVERVIEW This course is essentially an extension to the introductory marketing course focusing on a few international issues. As such, it is probably better titled, "Topics in International Marketing". There will be no attempt to cover the entire spectrum of marketing; instead, we will focus on topics and issues that are particularly important for international marketing. In particular, this course focuses on two major issues in international marketing: market entry and market development . In market entry, we focus on questions of which foreign markets to enter; entry modes; and timing of entry. Under market development we focus on questions of managing the marketing mix. To maximize your learning, this course emphasizes learning-by-doing as opposed to passive listening . The focus is on problem solving through discussion and the analysis of international marketing cases. We also employ a simulation game called Country Manager to illustrate and apply learned concepts. We will move at a quick pace through the module, with much material to cover. It is your responsibility to keep on top of the readings and assignments. 2. REQUIRED COURSE MATERIALS Textbook: “Global Marketing Management” (4 th edition, 2008), by Masaaki Kotabe & Kristiaan Helsen, Wiley You can buy your copy at the UIC bookstore. The UIC bookstore has been instructed to stock used copies to reduce cost. Alternatively, you can order this book online if you find a better deal (ask your colleagues for good websites to buy textbooks at). Cases:
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This note was uploaded on 11/02/2011 for the course MKTG 572 taught by Professor Spanjol during the Spring '09 term at Ill. Chicago.

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MKTG572_SP09 - MKTG 572 Syllabus, IMX0808 Spring 2009 MKTG...

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