IDS572 Fall 2011 Syllabus

IDS572 Fall 2011 Syllabus - IDS 572 Data Mining for...

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IDS 572 Data Mining for Business 4 Credit Hours Fall 2011 Thursdays 6:00-8:30pm L270 Instructor: Kenneth Stehlik-Barry, PhD Principal Analytics Consultant IBM 312 451.3540(m) kensb@uic.edu Office Hours: Thursday 5:00-5:50pm Other times by appointment. COURSE DESCRIPTION Data Mining, also referred to as Predictive Analytics, is becoming imbedded in the operations of most large organizations as a means of extracting knowledge from increasingly large and diverse stores of data an predicting future outcomes. Analytics are being integrated into business processes from call centers to web sites to point-of-sales systems. An appreciation of how to effectively employ the power of various data mining techniques is essential to creating an ongoing process for developing predictions regarding the next best action to take with dealing an individual customer or client. This is the key to becoming a customer centric organization and maintaining a strong, long term relationship with customers. The purpose of this course is to introduce students to how data mining technologies are used to
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IDS572 Fall 2011 Syllabus - IDS 572 Data Mining for...

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