Strategic Marketing Articles used by Shen Yeniyurt 2011

Strategic Marketing Articles used by Shen Yeniyurt 2011 -...

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Strategic Marketing Articles used by Shen Yeniyurt: 1. Levitt, T. (2004) “Marketing Myopia”, Harvard Business Review, July-Aug, pp. 138 – 149. 2. Day, G.S. (1999) “Creating a Market-Driven Organization”, Sloan Management Review, 41(1), pp. 11-21. 3. Henderson, B.D. (1989) “The Origin of Strategy”, Harvard Business Review, Nov-Dec, pp. 2- 5. 4. Porter, M.E. (1996) “What is Strategy?”, Harvard Business Review, Nov-Dec, pp. 61-78. 5. Prahalad, C.K. and G. Hamel (1990) “The Core Competence of the Corporation”, Harvard Business Review, May-June, pp. 79-91. 6. Day, G.S. and P.J.H. Schoemaker (2005) “Scanning the Periphery”, Harvard Business Review, Nov, pp. 135-148. 7. Yankelovich, D. and D. Meer (2006) “Rediscovering Market Segmentation”, Harvard Business Review, Feb, pp. 122-131. 8. Nunes, P.F., Johnson B.A., and R.T.S. Breene (2004) “Selling to the Moneyed Masses”, Harvard Business Review, July-Aug, pp. 94-104. 9. Moon, Y. (2005) “Breaking Free from the Product Life Cycle”, Harvard Business Review,
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This document was uploaded on 11/02/2011 for the course MARKETING 452 at Rutgers.

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Strategic Marketing Articles used by Shen Yeniyurt 2011 -...

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