2009 fall Junior Career Management Seminar-Building Brand yoU

2009 fall Junior Career Management Seminar-Building Brand yoU

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Building Brand “yoU”
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Purpose Share Ideas Ensure that we are on the same page Building your Brand using Resume Cover letter Event
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The Changing Job Market Career Path Was Well- defined You Don’t like your job just do it! Large Corporations were stable There was strong employee-employer loyalty Many positions were manufacturing based Individuals pursue multiple opportunities People pursue careers they enjoy Corporate Bankruptcy (Bailout) Employers & Employees will leave each other for better opportunities Many openings are knowledge and skills based
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The College Recruiting Process Unlike any other Employers come on campus to find new leaders/ blood for their organizations. Certain aspects that are specific/unique to this experience Most information I present to you is from that context.
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The Contemporary Job Market You are now competing in an “Era of Temporariness”. Your competition is not only in this room, but around the world.
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How Do You Compete? Prepare yourself Position your brand Refine your skills
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Prepare Yourself Understand that there is no such thing as job security Always be prepared to leave Decide on a career goal: find someone in that role and get to know them Remain abreast of market trends Know what skills and industries are in demand Cultivate and maintain your personal contact network Facebook, Linkedin Join professional organizations
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Position Your Brand Three key areas that you can address IMMEDIATELY Attire Attitude Performance Who has an awareness of what you have to offer? Who NEEDS to have an awareness of how you can add value?
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Refine Your Skills Take on challenging projects Step out side of your personal comfort zone, do something different Continue your education/training Professional designations Advanced Degrees Professional Certificates
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Appearance: What should you wear: Are you trendy or a tragedy classic or confused? Communication:
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This document was uploaded on 11/02/2011 for the course BUSINESS 300 at Rutgers.

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2009 fall Junior Career Management Seminar-Building Brand yoU

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