FO lecture 4 NB

FO lecture 4 NB - Dangerous coal-mining in China Gasoline...

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Dangerous coal-mining in China Gasoline prices in China Good news from Detroit Is college economically worthwhile? Louisiana’s economy post-Katrina Suicide rates worldwide Teen-age pregnancies in the U.S.
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The Coca-Cola Company (TCCC) is a leading manufacturer, distributor and marketer of non-alcoholic beverage around the world. It owns or licenses nearly 500 brands, including diet and light beverages, waters, enhanced waters, juices and juice drinks etc. It is headquartered in Atlanta, Georgia. Company operates its business through six business segments: North America, Eurasia and Africa, Europe, Latin America, and Pacific, and has 92,000 employees all over the world. Based on my research, Coca- Cola is an appropriate company to add an internship program for our business school. The qualities that I
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thought the company should have were Diversity, Integrity, Value in society, and Work environment, and I found all of them in Coca Cola. DIVERSITY: Diversity is an important aspect of any business strategy. It is important in today's business environment mainly because of an increasingly multicultural world and recognition that different perspectives contribute to overall growth of the company, and it is the case for Coca Cola. An increasing international business has made Coca cola to understand and embrace different cultures, countries, and people.
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Coca cola has made significant improvements in the area of diversity and is continuing to strive upon it. The Coca Cola Co. ranked 4 th on The 2007 DiversityInc Top 50 Companies for performed well in diversifying specialty categories. Today, Coca-Cola has twice as large a percentage of women and minorities holding management and executive positions than few a years ago. Over the next five years, Coke's U.S. initiative will increase its annual spending with minority suppliers to an average of $160 million, a jump of more than 50%. The company is going to double its financial support to the National Minority Supplier Development Council's Business
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Consortium Fund from $500,000 to $1 million annually. Coca Cola is on the right path as far as diversity is concerned, and it is the key for success. INTEGRITY: Integrity is a pivotal part of the company. Doing what is right is ultimately the driving force of an organization. Coca Cola seems to have the desire to be world class leader in Integrity. For example, it has a system which allows employees, through internet portal or via ethical hotline (phone), to report about business misconduct or any wrongdoing in the company. Employees receive training which gives them confidence
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to use the system more often. In 2008, reports increased about 50 percent compared with 2007. The corporation’s ethics and compliance committee takes every single case very seriously which essentially prevents from something on a bigger scale. Coca-Cola conserves its resources and protects natural resources throughout the world. For example, through its partnership with the World Wildlife Federation, Coca-Cola is
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This document was uploaded on 11/02/2011 for the course BUSINESS 300 at Rutgers.

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FO lecture 4 NB - Dangerous coal-mining in China Gasoline...

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