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Mass Communication-1 - Introduction to Communication and Information Processes 04:189:101:03 Quiz 4 • In-Class • 20 Multiple Choice/True False

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Unformatted text preview: Introduction to Communication and Information Processes 04:189:101:03 Quiz 4 • In-Class • 20 Multiple Choice/True False Questions • 40 minutes • Group Communication • Intercultural/International Communication • Ch.12 & Ch.14 • Modules: 8 & 9 • Test Aids – Cheat Sheet – Book Media Evolution • Pre-print: Sermons • 1450: Print, moveable type • 1844: Telegraph • 1880: Gramophone • 1900: Radio Age and Movies • 1939: Television • 1990: Internet Mass Communication, Culture and Media Literacy • Oral or preliterate cultures —cultures without a written language – Meaning in language is specific and local – Knowledge must be passed on orally – Memory crucial – Myth and history intertwined • Ideogrammatic (picture-based) alphabets developed more than 5,000 years ago – Syllable alphabet first appeared around 1800 B.C. • Sumerians used clay tablets • Egyptians, Greeks, and Romans employed rolls of sliced strips of reed pressed together, known as papyrus • Romans began using parchment , made from prepared animal skins, around 100 B.C. • Literate culture began with development of writing – Literacy is ability to effectively and efficiently comprehend and...
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This document was uploaded on 11/02/2011 for the course COMM 04:189:101 at Rutgers.

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Mass Communication-1 - Introduction to Communication and Information Processes 04:189:101:03 Quiz 4 • In-Class • 20 Multiple Choice/True False

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