Matsushita Case Analysis BPS 06

Matsushita Case Analysis BPS 06 - Matsushita Case Analysis...

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Matsushita Case Analysis BPS 06 Situation Analysis Framework: Sector-Technology Industry-Consumer E Industry Segments: Consumer (phones, fax, security cameras, etc) Key Players: Sony, Matsushita (Panasonic) Key Facts: In 2002, Matsushita suffered major losses, Nakamura took over and raised profits Slashed domestic workforce by 19 % and ended lifetime employment Slashes internal competition Set goals for high standards for lower level managers Introduced robots into assembly line to increase productivity Reduced layers of management Developed software to reduce downtime on robots Improved quality by reducing defective products (less than 1%)-All time low was in 2006 Reduced inventory Set up mother plant to try processes for smaller plants Production runs reduced from 2 and half days to 40 minutes
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Current Strategy Key Players: 1) Sony 2) Panasonic/Matsushita What is the current strategy? - Low cost: focuses on providing a product with similar qualities and a lower cost - Have improved reliability, but are not at
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This document was uploaded on 11/03/2011 for the course BUISNESS 492 at Rutgers.

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Matsushita Case Analysis BPS 06 - Matsushita Case Analysis...

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