Business Plan (umbralla) - 1. Executive Summary The...

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1. Executive Summary The umbrella sale of China is increasing every year. After the research we can’t find any companies can provide a service that helping customers design their own pictures which are fashion, individual and intimate. We start business on the Internet, selling our personalized umbrella. Company will become the largest personalized umbrella online sellers; we have 1 service and 3 products. There are person-to-person service, DIY products, gift products and normal products Company can provide customers with their own design in their own umbrella, it can highlight the customer's own style, echoed the modern society, people like the different characteristics. So we use differentiation strategy. There are 15 people in our company. Each management supervises the employees’ quality of work. Plan a system about the employees scoring system. CEO manages Design apartment, IT apartment, financial apartment and product apartment. Revenue models are merchant model and subscription model. Our total asserts is 551,368RMB in first year, 597,388RMB in second year and 732.728RMB in third year. Our loan payable is 110,000RMB in the first year, 115,00RMB in second year and third year is 116,000RMB. That means we need loan from the bank in first year. And we need 250,000RMB to start our business. Our net profit in the first is minus 8,632RMB. But in the second year our net profit is
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21,020RMB. In the third year is 50,340RMB. Our net profit is increase every year. In the third , we can have profitability in first year. That is a high profitability industry. So it is value to investment. 2. Company Description Mission “Let consumers to highlight their personality, and to show them. When and where are different. Our company will become the largest personalized umbrella online sellers”. Our business: Personality, Unique, Quality. Customer’s point-of-view: Fashion, Close, Cheap. Management and employee’ point-of-view: Innovation, Excellent, and Humanization. Market opportunities Now on the market sell the umbrella is single, it does not have like this the vendors; we have the advantage, which first entered the market as the basis of our products. Now most of consumers like to be different, exactly our products are unique; it is easy to satisfy consumer psychology. Why our business’ success. Innovation umbrella Fast online service DIY design patterns Objective
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1 Market research and establish websites Firstly we should know about umbrella market in China. Secondly we should establish our websites to run our umbrella business. Objective: Searching in the internet, inventing people do some questionnaires and search in the umbrella market. This period will last 1 month To hire some computer engineers and programmers to establish our website. Customers can buy umbrella with design what they want. This design can be
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Business Plan (umbralla) - 1. Executive Summary The...

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