ECOM - including the intangible, nonquantitative ones, that...

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Define click-and-mortar and pure-play organizations. A: Companies that are engaged only in EC are considered Pure-play organizations. Click-and- mortar organizations are those that conduct some EC activities, but have a brick-and-mortar location. Describe a revenue model and a value proposition. Provide examples. A: Examples of revenue models are Sales, Transaction Fees, Subscription Fees, Advertising Fees, Affiliate Fees, and other revenue sources. A value proposition refers to the benefits,
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Unformatted text preview: including the intangible, nonquantitative ones, that a company can derive from using a model. List and briefly describe the components of a marketplace. A: Components and participants of a marketplace include: Customers, Sellers, Products and services, Infrastructure, Front end, Back end, Intermediaries, and other business partners and support services....
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