Engl 134 Fall 2010 Public Rhetoric: Argumentation and Persuasion Rhetoric = the art and available means of persuasion Rhetoric helps us to make decisions, resolve disputes, and mediate discussion of important issues. Argumentation = rational and logical thinking Persuasion = emotional and dramatic appeal In a balanced appeal to reason and emotion, the emotion supports rather than replaces logic. Aristotle’s Rhetorical Triangle: Speaker Text Subject Audience Strategies for A Public Rhetoric Essay 1. Introduce your idea and take a stand . The thesis (often called the claim, assertion, or proposition) is usually stated at the beginning or end of an essay and can be either explicit or implicit. The claim answers the question, “What is your point?” and should always be recognizable, even when implied. 2. Support your claim. Using the three appeals (logos, pathos, ethos) offer strong credible support, such as personal observation or experience, statistics and facts, examples, expert opinion, etc. 3.
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