I found a “Got Milk?” advertisement that depicts Superman standing in full attire, arms crossed over his chest, cape flapping in the wind, with a thick milk mustache on his upper lip. To his right is a quote that reads, “Super. That’s how milk makes you feel. The calcium helps bones grow strong so even if you’re not from Krypton you can have bones of steel.” This is the only text on the entire page besides the little superman logo in the bottom right corner. The language is fragmented and informal, in the form of colloquial speech with the audience. The background is a blue cloudy sky.I believe the intended audience of this advertisement to be ordinary, average people probably ranging from around six or seven and up. Most of the population is familiar with the character of superman and basically everyone drinks milk.
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