108quiz2sum11 - Speech 108 Quiz Due Date: On or before...

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Speech 108 – Quiz Due Date: On or before Wednesday, August 10 th , 2011 Directions : Please answer the following questions in paragraphs. Be specific in your examples. Word process your answers or write them in INK, and please skip lines. If you have questions about anything on this quiz, be sure to catch me in class, see me in my office, or e-mail me… before the due date. 1. Select a commercial or motivational speech and show how it reflects the Monroe Motivated Sequence. Explain where each step in the sequence shows up in the ad or presentation. (15 points) 2. A different commercial task: Do some channel surfing (preferably on cable, if you have it) Select two commercials on different channels and analyze the intended audiences. How can you tell whom the advertisers or show producers expect to be sitting in front of the T.V.? For example: age? Income? Profession? (blue- or white-collar, for example) Desires? (what desire or need do the ads appeal to?) Some examples: if you watch Spike TV, you’ll see very
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108quiz2sum11 - Speech 108 Quiz Due Date: On or before...

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