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Comm 200 LN 0217_handout

Comm 200 LN 0217_handout - Chapter 9 Impression...

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Unformatted text preview: Chapter 9 Impression Formation & Uncertainty Reduction Theory COMM 200 Dr. Gibbs 2/17/10 Impression Formation Heuristics Availability Heuristic Representativeness Heuristic Simulation Heuristic Anchor & Adjust Heuristic Explaining Behavior Attribution – refers to the construction of causal explanations for people’s behaviors. Internal Attributions External Attributions Key Attribution Biases Fundamental Attribution Error When observers explain another person’s behavior in terms of internal rather than external causes Actor / Observer Effect When actors observe their own behavior in terms of external rather than internal causes Explanation for Attribution Biases Perceptual Salience Attribute cause to what is most salient in our perceptual field Self Concept Concerns We are motivated to maintain a stable sense of self Predictability Concerns Make an attribution that allows you to predict what’s going to happen next Assumptions of...
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Comm 200 LN 0217_handout - Chapter 9 Impression...

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