Comm 200 LN 0217_handout

Comm 200 LN 0217_handout - Chapter 9 Impression Formation...

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Unformatted text preview: Chapter 9 Impression Formation & Uncertainty Reduction Theory COMM 200 Dr. Gibbs 2/17/10 Impression Formation Heuristics Availability Heuristic Representativeness Heuristic Simulation Heuristic Anchor & Adjust Heuristic Explaining Behavior Attribution refers to the construction of causal explanations for peoples behaviors. Internal Attributions External Attributions Key Attribution Biases Fundamental Attribution Error When observers explain another persons behavior in terms of internal rather than external causes Actor / Observer Effect When actors observe their own behavior in terms of external rather than internal causes Explanation for Attribution Biases Perceptual Salience Attribute cause to what is most salient in our perceptual field Self Concept Concerns We are motivated to maintain a stable sense of self Predictability Concerns Make an attribution that allows you to predict whats going to happen next Assumptions of...
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This document was uploaded on 11/03/2011 for the course COMMUNICAT 200 at Rutgers.

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Comm 200 LN 0217_handout - Chapter 9 Impression Formation...

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