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Comm 200 LN 0301_handout

Comm 200 LN 0301_handout - Chapter 11 Social Exchange...

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Chapter 11 Social Exchange Theory COMM 200 Dr. Gibbs 3/1/10
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Relational Communication How messages define, reinforce, or  modify the relationship that exists  between interactants Every message has a content and  relational component: The  content  component refers to the  semantic or conventional meaning The  relational  component refers to the  implications of the message for the  relationship
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Examples “Are you using your car this afternoon?”  “I can help you with that class paper.” “Dinner’s on me this time.”
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Deciphering Content and Relational Meaning The content component can exist at both  the explicit and implicit levels The relational component is ambiguous The relational component is informed by  the context Attention to the relational component  varies
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Social Exchange Social exchange  is the voluntary  transference of some resource from one  person to another in return for some  other resource. 
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