Comm 200 LN 0405_handout

Comm 200 LN 0405_handout - Logos (logic) Ethos...

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Chapter 18 Rhetoric COMM 200 Dr. Gibbs 4/5/10
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The Rhetoric Aristotle is credited with drawing  attention to public speaking The books of the  Rhetoric  focus on:  Speaker Audience Speech  Rhetoric  = the available means of  persuasion
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The Rhetorical Tradition Citizens hired Sophists to understand  principles of persuasion Sophists created public speaking  handbooks  Aristotle criticized the Sophists'  handbooks because of: Too much focus on the judicial system Lack of attention to logic  
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Assumptions of the Rhetoric Effective public speakers must consider  their audience Communication is a transactional process The audience is a group of individuals  Audience analysis The audience determines the speech's end  and object
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Assumptions of the Rhetoric Effective public speakers utilize these  proofs in their presentations:
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Unformatted text preview: Logos (logic) Ethos (ethics/credibility) Pathos (emotion) Syllogisms and Enthymeme Syllogism is a set of propositions that are related to one another and draw a conclusion from the major and minor premise. Deductive argument (there is a logical conclusion) Syllogisms and Enthymeme Enthymeme is a syllogism based on probabilities, signs, and examples. Leaves room for the audience to fill in the blanks Types of Rhetoric Forensic (or judicial) Epideictic (or ceremonial) Deliberative (or political) Canons of Rhetoric Invention (arguments used) Arrangement (organization of speech) Style (use of language in speech) Delivery (presentation of speech) Memory (memorization of speech)...
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This document was uploaded on 11/03/2011 for the course COMMUNICAT 200 at Rutgers.

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Comm 200 LN 0405_handout - Logos (logic) Ethos...

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