091202 - FOR IMMEDIATE RELEASE 2 December 2009 Asia...

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Unformatted text preview: FOR IMMEDIATE RELEASE 2 December, 2009 Asia Pulp & Paper Begins Global Television Advertising Campaign CNN International Advertorials Highlight APP’s Efforts towards Sustainability (Jakarta) - In coordination with CNN International and global sustainability experts, Asia Pulp & Paper (APP) today begins a new effort to share with North American, European and Australian audiences its aspirations for sustainable paper-making. Several fifty second advertorials, which highlight APP’s efforts for conservation and biodiversity protection, tree planting, poverty alleviation and climate change mitigation will appear over the next few months. “These advertorials are one part of an overall effort to ensure a balanced dialogue about APP’s operations,” said Aida Greenbury, APP’s Director of Sustainability and Stakeholder Outreach. “We acknowledge that some viewers in the West may still not be aware of the unique sustainability challenges and opportunities in Indonesia. And, we recognize that those same people may attack these advertisements as ‘green-washing’ or...
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