Chapter_5-_Ford_Motor_Case - Chapter 5 Planning and...

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Chapter 5 – Planning and Decision Making Case Assignment: Ford Motor Company An icon of U.S. manufacturing, Ford Motor Company has been one of the most prominent automobile producers in the world for almost 100 years. Founded by Henry Ford in 1903, his vision was the production of cars that were affordable to the masses. Today, Ford has been losing money, particularly in its North American operations. Ford produces more vehicles than it can sell and does so under very difficult personnel conditions. The history of the company and its relations with the United Auto Workers labor union has left it with extraordinary long-term expenses in an environment of increasing competition from younger, more focused car companies. Furthermore, Ford’s Premium Automotive Group (PAG), which manufactures their luxury Jaguar, Aston Martin, Land Rover, and Volvo brands, has been consistently losing billions of dollars year after year. Although the company has substantial cash reserves—over $20 billion—operating losses were
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This note was uploaded on 11/03/2011 for the course MAN 4583 taught by Professor Murphy during the Spring '11 term at St. Petersburg College.

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Chapter_5-_Ford_Motor_Case - Chapter 5 Planning and...

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